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    Not a Salon

    A Customized Hair Experience

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Rejane Cotts

I’m amazingly amazed! I’ve never ever ever had such a pleasure on spending 4 hours in a beauty salon! Great environment, talented professionals…you don’t even feel the hours go by…My hair looks flawless like never before!!!Thanks Roberta And all your team! I’m in love!

Amelia Santos

LOVE LOVE LOVE Blondies! Amazing experience with hair customization. I could bring my personalized shampoo and conditioner home made just for me…And I love all the ladies that work there! Thay and Gi…you run a 1st rate salon and I’m most grateful!.” Amelia Santos

Alexia Van Buren

Where do I begin.. I am a very picky and demanding client. I am originally from California and since I moved to SoFlo, ive gone through 4 different stylists and every single time, ive been disappointed. someone recommended Thay Oliveira to me and I am now her loyal client. Definitely recommend her. I also loved the Hair Concept by RG salon! So up my alley. Clean, classy and fabulous. The receptionist is very charming and welcoming. I met Gabriel, super sweet dude. When Thay was done with my hair, the salon owner took the time to approach me to ask me how i liked my hair and if everything was good. Loved the experience guys!!

Audrey Ortiz

Wow! First I loved the concept because it was nothing I’ve seen before and then the experience…..was amazing! Everyone made me feel like I was a VIP. And that is the way they serve every client. This is an experience you don’t want to miss!

Nicole N.

This place is awesome! I am a client of Luciana and she is seriously the best hair stylist I’ve ever had. She knows hair pure and simple… I love this place.”Nicole N.

Amy G.

Absolutely love my highlights!Gisele is amazing at what she does; she listened to everything I wanted and was able to do just that! And most of all the lab and the customized product is just the most amazing thing I ever experience. Also the price is completely fair and the location is very easy to get to! I love Hair Concept



Using an innovative HC micro analysis system, our technicians conduct an extensive analysis of scalp health, hair type and texture, while taking into account seasonal and climate effects, lifestyle, and previous chemical treatments. We create a comprehensive personal profile for each guest called a Custom Concept report that addresses their hair concerns, what they would like to experience (color or treatment, etc.), and results from our in-depth analysis.


Each guest’s Custom Concept report is whisked away to our formulation station, where our technicians utilize its findings to develop a custom treatment plan. Each formula is created to pair perfectly with one of our innovative treatment technologies, such as HC Roller, HC Thermal Shock, HC Hair Activator and HC Mist. Guests will receive a personalized treatment based on their analysis.


At Hair Concept, guests work one-on-one with technicians to create an individualized plan that addresses all of their hair goals. We’ll determine what your hair needs for optimal health before undergoing one of our signature custom treatments to target your hair type, needs and concerns.



The HC Thermal Shock machine utilizes ultrasonic technology to deliver microscopic water particles into the hair follicle.


Using microscopic water particles to gently open the cuticle, this machine effectively penetrates to deeply condition and increase moisture retention.


Used with our treatments, the HC Roller uses advanced technology to increase the effectiveness of all Hair Concept treatments.


Through a scalp suction process, HC Hair Activator is effective in increasing the irrigation of the hair bulb. Indicated for hair loss treatments, or cases of excess oils and seborrhea.

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Hair Concept by Roberta Gomes Front-01

5450 West Hillsboro Blvd. Ste 4, Coconut Creek FL – 33073
Phone: (754) 333-8603


Tuesday - Saturday
 9 a.m. - 7 p.m.
 Sunday / Monday-  By Appointment Only.